I’ve got a Bold Vision for my life and business and I’ll bet you do too. (That’s why you’re reading this!) But it’s certainly been quite a journey to get here.

I thought I had life all planned out a certain way, as most of us naively think we do. For me, that meant becoming a teacher and having twins. That was my childhood dream.

Fast forward to after college, I married my high school sweetheart, Brian. I started teaching middle school, and five years later I was pregnant with boy/girl twins! Life couldn’t have been more perfect… Until severe complications sent me to the hospital 10 weeks ahead of schedule with both babies struggling to survive.

After a traumatic first month, one began to thrive but a hemorrhage left our sweet girl with significant brain damage.

I had no idea at the time how the whole trajectory of my life was changed.

For the next seven years, I managed 50+ hours a week of therapy, doctor’s visits, neurodevelopment training, surgeries, and evaluations. I brought together my skills as an educator and my natural talent for strategizing and made it my primary job in life to “fix” them (I don’t recommend trying this BTW!) When the twins were just two years old, we welcomed our third child, another little boy, into our family.

During those early years I lived in constant anxiety, and by 2007 I was in nervous breakdown mode.

I finally started to seek healing for myself with help from therapists, counselors, alternative health specialists, and eventually, as I was experiencing healing and seeking purpose for the next chapter of my life, I worked with a coach.

It became very clear to me through this process that becoming a coach was my next step as it matched my desire to help others and my natural gift of teaching.
For the first few years in my coaching business, I was helping my clients get great results, but I treated my own business more like a hobby. I made no more than $20K a year and nearly gave up in search of a “real” job until I finally made the mental shift and came to the FULL DECISION that I was going to at least double my income in one year.

And you know what?! Once I drew a line in the sand and made a clear decision I was going to stop playing small…….instead of just doubling my income, I 5x’d my income and crossed the six-figure mark in one year. And I did it with three teenagers – one of them being significantly handicapped. The next year I became a multi-six figure business owner. I reverse-engineered how I did it and that has become my signature process – Simplify to Multiply.  Now our family is making our Bold Vision REAL by moving to our dream location near the beach in Tampa, FL. I’m very passionate about helping you make YOUR Bold Vision of six and then multi-six figures REAL.

Simplify to Multiply™ is the key. It’s the “secret sauce” that will enable you to grow quickly without overwhelm. 

You CAN grow your business faster and easier than you ever thought possible no matter what is going on in your life. I’m so grateful that I now have a thriving business and family and I’m here to help you do the same.


Stacy Raske-Martin

“I had my first $10K month and have created the foundations to continue that consistently!”

Varsha Mathur

“I made back my investment in coaching in just 3 weeks!”

Barbara Sheffield

I doubled my monthly sales in the second month of working with Joy!

Andrea Wetherald

“After one year of work with Joy, I doubled my revenue and have the infrastructure in place to grow my business exponentially year over year.”

Nathalie Antonio Giraud

“Working with Joy was exactly what I needed to multiply my income. I came to her to learn a simple way to reach multiple six figures. That was exactly what I got plus so much value from a mindset perspective. I’ve reached a new level of confidence & expertise!”

Merilee Smith

“Working with Joy has been a life-changing experience. I have more clarity, focus and energy than I’ve ever had, my business is moving forward and I won’t look back!”

Jennifer Roig-Francoli

“Joy helped me simplify my business strategy so that I was able to double my monthly income with less effort and much more clarity!”

Christina Tarantola

“One of the best decisions I’ve ever made was saying YES to hiring Joy. She helped me simplify my business model and create an easy path to scale my coaching business. I recouped my investment within 2 weeks of hiring her!”

Lisa Clark

“In the first week of working with Joy, I saw changes in my business and the second month in, I landed a $12K project with a soulmate client!”

Melanie Colusci

“Joy has helped me rediscover the joy and happiness that comes with running my own business!”

Li Connolly

“Joy helped me to stop thinking small. She challenged my assumptions about my business to push me to higher growth goals.”

Patricia Cimino

“Since working with her, I’ve created a three-month workshop with ten clients, five new one-on-one clients and gained clarity on who I’m serving. All of this was a direct result of working with Joy!”

Carla Bevins

“I’m more and more authentically me in all of my interactions. It’s helping me and choose with a clear head and open heart which new adventures I choose to take on without overwhelm.”

Traci Blasko

“It was a huge step out of my comfort zone to actually pay for coaching. But within a few short weeks, I learned so much about my own limiting beliefs, of which I thought I had none. I am already noticing substantial improvement.”
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